Meridian Cloud
$340K ARR · CSM: Sarah K · Renewal in 47d
Expansion · High intent
Bottom line
Meridian just acquired a 240-seat EU subsidiary with no coverage for your category — and the new VP Operations came from your top competitor. Move within 14 days or the install base goes the other way.
Description
Sequence detected across 21 days. M&A close 3 days ago (news), new VP onboarded 1 day ago (LinkedIn), procurement search activity rising (web).
Internal: champion at parent account engaged 4× this week (CRM), expansion thesis open in HubSpot since Q2.
Pattern matches Owlinq playbook EXP-04 · Post-M&A Subsidiary Land — historical conversion rate 38% when worked inside 14 days. Drops to 9% after 30.
Suggested next steps
- Outreach to new VP Operations within 72h — warm-intro path via existing champion already mapped
- Multi-entity pricing brief — draft ready for AE to review
- Solutions call positioning Owlinq as intelligence layer for the new EU CS function
- Loop in AM on parent account — coordinate so renewal motion isn't disrupted
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CO-OWL · ALREADY ON IT
Your CSM agent has drafted the outreach email, built the 6-contact buyer map, and logged the play in HubSpot. Sarah just needs to review and send. Estimated time saved: 4 hours.